New gTLDs- An Introduction Internet Corporation for Assigned Names and Numbers (ICANN), the governing body of the internet, has recently launched more than hundreds of new gTLDs in the market and the option of buying/selling of these gTLDs can multiply the profit margin of the registrants, the resellers, the advertising agencies and the trademark owners . Annalisa Roger, CEO of DotGreen Community says, "Registrants who look beyond defensive registrations can redefine themselves in parallel s